how this happened...
Our founder, Sara, worked as a graphic designer focusing on type design, color, and illustration. As a parent to a toddler, Sara began redesigning and repurposing children's clothing that had been soiled or grown out of. Aiming to begin a company making children's clothing, Sara was diverted by the pandemic, and put the vision on a shelf.
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Six years later, Sara moved to a new state, got divorced, and decided to warm up the old dream for a new day. Now, Sara is working from her small apartment, with a kitchen table that doubles as a cutting table, and book shelves repurposed to house fabrics.
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In her quiet time, she walks the forest next to her apartment, coordinates monthly trash clean ups, teaches children how to track deer, makes sculptures from the thick vines, then spirits the sculptures back into the trees to gather spiderwebs and bird nests.